Tag: Digital Strategy


Marketing Automation Plan: Getting Started

If you’re considering investing in marketing automation in 2018, you’ve made a fantastic choice! Like any new system though, you need to develop a strategy that fits you during your development. Automation is one of the strongest and most diverse tools available to small businesses today, but you still need to use it wisely. So ask yourself, what should your

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Marketing Automation Campaign Examples: 10 Ways to Maximise ROI

As you come into the New Year, you might consider redistributing your marketing budget to increase ROI. Every single day, businesses of all sizes are waving goodbye to traditional outreach methods to be replaced by automation. If you don’t know what that means, maybe start here – otherwise, check out some marketing automation campaign examples. You can build specific campaigns

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Social Media Tips: How Long Will Your Post Survive?

In digital marketing, content is everything. Depending on how you construct your message, the value you offer and platform you use to engage, you’ll see massive success or failure. In the early days of social media, homogenous posts would suffice to build authority – as long as they were regular. As these environments have grown and now taken over however,

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Basic Marketing Mistakes Small Businesses Make

Digital marketing is no longer the future. It’s here now and is only going to continue eradicating our traditional methods of outreach. Unfortunately though, many business owners make simple but detrimental decisions in how they publicise their brand. Avoid these marketing mistakes, and your eCommerce or online strategy will have its best chance of success (Source: Forbes). Common Marketing Mistakes

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Local SEO Tips For Small Businesses

SEO requires constant effort and tweaking. You should always be aiming to improve your rankings and get as close to the number one spot as possible. But as a strategy, optimisation is changing. Search engines want to connect local business with customers quickly and easily. If you’re a small business who wants to improve outreach, check out these local SEO

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Automation Benefits For Small Business

Automation benefits entrepreneurs and small businesses to generate leads and maximise the working week. As one of the most useful tools available, find out how it can work for you. Now more than ever, people feel empowered to be enterprising. Whereas generations past would see the masses flock to big companies for a life sentence, more and more people are

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How To Write Copy That Sells and Maximises Conversions

Why Aren’t You Copy That Sells and Maximsing Your Lead Conversion? You’re literally slamming a door in the face of potential customers if you ignore this tool: Find out how good copywrite is an invaluable asset to your lead conversion. What’s the point in developing a good product that offers benefit and value, if you fail to deliver that message to

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Why Automating Your Marketing Should Be A Priority For 2017

Labour Intensive Marketing is yesterday’s news. This is why your business simply needs to start automating aspects of the marketing process. In fact, less then 10% of companies are using marketing automation which you can read more about in this report. Every business today understands the need to incorporate a well thought out online strategy into their operations, no systems have

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