Tag: Digital marketing


Marketing Automation Campaign Examples: 10 Ways to Maximise ROI

As you come into the New Year, you might consider redistributing your marketing budget to increase ROI. Every single day, businesses of all sizes are waving goodbye to traditional outreach methods to be replaced by automation. If you don’t know what that means, maybe start here – otherwise, check out some marketing automation campaign examples. You can build specific campaigns

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Marketing Automation Facts: Increasing Sales for SMB’s

We’ve already discussed how important we believe marketing automation is to small business in today’s world. However, a lot of the information we’ve offered has been largely subjective. Our rhetoric stands to prove how powerful a tool it is because we’ve personally prospered from it. If you’re still sceptical, allow us take a slightly different approach. Checkout these marketing automation facts,

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Social Media Tips: How Long Will Your Post Survive?

In digital marketing, content is everything. Depending on how you construct your message, the value you offer and platform you use to engage, you’ll see massive success or failure. In the early days of social media, homogenous posts would suffice to build authority – as long as they were regular. As these environments have grown and now taken over however,

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Basic Marketing Mistakes Small Businesses Make

Digital marketing is no longer the future. It’s here now and is only going to continue eradicating our traditional methods of outreach. Unfortunately though, many business owners make simple but detrimental decisions in how they publicise their brand. Avoid these marketing mistakes, and your eCommerce or online strategy will have its best chance of success (Source: Forbes). Common Marketing Mistakes

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Mobile Marketing Strategy For Small Businesses

Mobile is quickly taking over the digital world. We’re spending less time sitting at our desktops and instead scrolling on phones or tablets. Because of this, every business owner needs to consider the strength of their mobile outreach. Honestly, you’re years behind competition if not consciously how to maximise your mobile marketing strategy. However, there’s not one sole solution to

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Digital Marketing For Small Business: 5 Tips

Digital is progressively taking over in how we market our services. Business owners today have greater access to new and existing customers online than ever before. You might still exchange business cards and network traditionally. But today, most research and decision making is done so by smartphone or at the desk. This is why you need to learn about digital

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Heineken’s Dream is Pepsi’s Nightmare

This week in digital, we’d like to discuss two of the biggest online advertising campaigns to drop this month. With similar ideas and themes, we want to find out why Pepsi are the digital losers of April whilst Heineken are flying high. Pepsi’s PR Nightmare The backlash Pepsi have faced since their recent marketing car crash has been unmissable, if

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