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Why Aren’t You Copy That Sells and Maximsing Your Lead Conversion?
You’re literally slamming a door in the face of potential customers if you ignore this tool: Find out how good copywrite is an invaluable asset to your lead conversion.
What’s the point in developing a good product that offers benefit and value, if you fail to deliver that message to a prospective customer? You owe it to yourself to realise you’re fighting off the backfoot if you don’t incorporate the perfect copy that hooks in leads and evokes curiosity in your brand.
If you’re working within a business that struggles to gather leads and convert them, there are often simple strategies and tools you can use to massively improve your efforts. We want to increase your bottom line and make sure you’re driving maximum revenue.
We understand that many entrepreneurs simply can’t afford to invest frivolously in their marketing. And that’s actually okay; Because some of the most effective weapons in your arsenal are completely free, they just require a little extra attention to detail.
We want to equip you with these incredible talents. Should you embrace what we say, utilise this information and incorporate it into your efforts, you’ll gain:
- An ability to maximise your conversion rate through persuasive (not manipulative) language.
- Skills to engage with the right customer and through a medium that evokes their curiosity and emotion.
- An understanding of where you’re currently falling short in your marketing and advertising.
- A strategy that cuts your current marketing costs, yet increases the potential for customers to explore your brand.
Managing your marketing strategy properly
“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” — Brian Halligan
There’s a common misconception among business owners when it comes to advertising and marketing. Many see it as a responsibility they can outsource or employ somebody to manage. This couldn’t be further from the truth.
Successful entrepreneurs will acknowledge that for a business to be successful, there has to be a conscious and continuous effort to market your brand correctly in everything you do. Your marketing efforts can be managed perfectly day-to-day by another party, we accept that. However, as a business owner you are obligated to be at the forefront and actively involved in decisions on how products are sold.
Nobody understands your business better than you; So it’s imperative that you have such an influence over these functions. Even if you don’t have a background in marketing, you are the keystone to advertising your product successfully.
Understanding Advertising and Copywriting
“When you start with what’s at stake for the buyer, you earn the right to their attention” — Jake Sorofman
Advertisers themselves will never admit this but with basic training and skills, it’s a simple process. Advertising in its most basic form, is just salesmanship in written format. It’s mind blowing how many business owners will consider themselves good salespeople, yet intimidated by advertising. It’s the same thing!
The difference is whether or not you can understand the power of copy. This is just the content and layout of your advertisement. Whereas sales can often rely on reading body language and improvised dialogue, advertising success is based on your copywriting ability.
And in that regard, this is actually easier than sales. Because the structures are there already, once used properly it will maximise the potential of your efforts being a success, whereas sales are not always guaranteed.
When one sends out generic emails, they’ll receive minimal response. Nobody will be attracted to their brand, or be encouraged to learn more; And this is actually the fault of the writer. When we incorporate basic copywriting tactics and change our language/approach, we:
- Evoke curiosity and encourage them to engage with you. Spamming with offers does nothing positive in terms of your relationship.
- Generously offer value to the person we contact. Generic email blasts seems like they’re doing us a favour by reading or engaging.
- Convince them that you’re the best option to buy from. You shouldn’t achieve this through manipulation or dishonesty, but because they enjoy your content and help.
Advertising beyond the billboard
“Your website is your greatest asset. More people view your webpages than anything else.” — Amanda Sibley
Another common mistake business owners make is that advertising processes stop after direct marketing efforts. You should really make sure this mentality doesn’t infect you. Absolutely everything you do, say or publish is an extension of your brand and therefore, advertises your business.
Yes, obvious marketing efforts include your inbound strategy, paid space in major/local publications and boosted posts/ranked positions on search engines. However, customers will also engage or ignore your business based on your social media activity, website layout and content/value that you indirectly offer. Your advertising ROI will nearly completely be based on the quality of your copy.
Whether written, video or otherwise; the language you use is paramount. You need to implement copywriting as a practice in all your marketing efforts, not just traditional advertising. As a full digital agency, we can supply you with a bespoke website, and comprehensive structure to be successful online. However, without copy that fits your business, you’ll fail to convert initial traffic into sales.
Consider the common way of finding information in today’s world. If you want to learn about a product or service, what do you do? Google it, of course! If your website doesn’t take their attention within seconds, you’ve potentially lost a lead for life.
Unless you use language tactics that attract attention and engage leads, the ability to convince customers to believe in your products and make a purchase is minimised. Let’s look at how we can incorporate copywriting strategy into your website layout.
Maximising leads through killer copy
“Logic will get you from A to B. Imagination will take you everywhere.” — Albert Einstein
So how can change your message to incorporate copy that will completely revitalise your brand? Follow our series of blogs that will break down each tool that when used, will give you mind blowing content to amaze your clientele.
You’ll be able to structure your website in a way that’s eye catching and captivating, the message you deliver will be consistent across all your platforms and leads will identify emotionally with your brand. With a little bit of creativity, and sticking to the guidelines we outline, you’ll be on the road to creating copy you would have once paid thousands for.
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