Digital Hack Thursday: How To Do Keyword Research in 3 Minutes

We’re back again and into our second week of our Digital Hack Thursdays series (yes we changed the name ever so slightly). This week we’re showing you how to do keyword research in under 3 minutes with just doing a simple Google search. Yes you read that right. All you have to do is a simple Google search and the keywords will come to you.

Google over the years have gathered so much information around what people actually search for and luckily for us have added some really great features to the search results page to help us find exactly what we are looking for. You see this every-time you search in the form of predictive text that comes up when you start searching for something or for those of us who scroll to the bottom of the page, the list of suggested searches. These suggestions are not just random. They’re keywords that Google is literally telling you that other people search and better yet are long-tail keywords. If you don’t know what a long-tail keyword is then check out this post by the guys over at WordStream that explains why using long-tails is a better way to connect with customers.

Basically with one simple search Google will show you related searches that people are ACTUALLY searching for. So all you have to do as a business is search your business category, scroll to the bottom and there you have it, keywords just waiting to be found and ready to be optimised on your website. Remember it’s all about being where your customers are and where they are searching.

To see a few examples of exactly how to do this check out the video above.

Comments are closed.