Improve SEO With Google Analytics

In your digital efforts information is power. Tackling a challenge like improving SEO is all about understanding the quantitative data of your website performance. There’s no point investing considerable time and energy into your website without long term success. If you don’t have the means to get it high in search engine rankings to maximise traffic, your efforts just won’t reap reward. Improve SEO with Google Analytics, and you’ll have the tools necessary to win online.

By monitoring your analytics, you learn how potential leads and customers use your website. You need to identify how people find you, time they spend on your site and interact with your setup. You can continually work to improve their user experience, rather than constant testing and guesswork.

Described by Business 2 Community as the “most accurate and sophisticated way you can measure the success of your digital strategy,” we couldn’t agree more. Google Analytics will be the catalyst in bringing your website to the next level. Even for beginner web developers, there’s multiple fantastic tools at your disposal. Check out below the features FifteenDesign highlighted as the most valuable.

Improve SEO With Google Analytics: Benefits

Overview of All Channels

Analytics shows you exactly how customers and leads are accessing your website. It shows the value in your paid searches compared to organic traffic. You can use this information to increase or decrease your spend, and ensure you get bang for your buck.

Don’t invest heavily in PPC without a structure to measure ROI. Before you know it, you could be six months down the line with a big bill and no idea what returns you’re getting.

In terms of organic searches, knowing what keywords and phrases are effective in your SEO is paramount to website success. You have a much higher ability to improve SEO, should your keywords be consistent.

Not only on your own site, but managing traffic sources from third parties is important too. Social media and backlinks offer fantastic opportunities for outreach and brand awareness.

Being able to review traffic sources and ranking performance is huge. You can focus your efforts on what actually works, or identify problem areas to improve. But without some sort of traffic management, your digital strategy will remained flawed.

Customer Engagement

Knowing how stakeholders interact with your website is also very powerful. Analytics allow you to monitor user experience and trends in engagement. Understanding your customer journey enables you to identify areas for improvement or simplification if needed.

Factors including the following inform developers on website effectiveness and performance:

  • Bounce rate – The percentage of visitors that navigate away from your website without interaction, after viewing only one page.
  • Pages/Session – The average number of pages each visitor has viewed (this does not include those that have bounced).
  • Average Session Duration – The average amount of time spent on the website by each visitor (again, this does not include those that have bounced).

These stats flag what pages deter potential customers, and what captivates them. Knowing what areas perform well and those needing improvement means we can perfect user experience and the customer journey.

Conversion Tracking

You might sell online, but do you actually know what sort of returns you’re getting? Transitioning a potential lead to active customer isn’t easy but you need to know what percentage of users do it. When you identify your conversion rates, you can work towards maximises your digital efforts.

Working in conjunction with engagement levels, you can monitor the percentage of those who complete the purchasing process. Analytics allows you to set goals and track certain actions (i.e. completed sale).

You can have a high traffic volume, but still fail to convert. This management allows you to identify when this is a problem. Get the most out of your website, and convert every opportunity available.

Device Overview

Mobile traffic is taking over digital consumption. So you now need to know how and where customers access your content. Without a responsive site or mobile app, there’s a chance your site isn’t optimised for a significant list of devices.

It’s a problem that you really shouldn’t be experiencing with modern site construction. Understanding what devices convert best and gain traffic though is really important. Mobile-friendly sites rank higher, and are obviously far more accessible.

When your identify your device metrics, you open opportunities for growth and functionality. Mobile marketing campaigns might be worth considering, as well as an app. These will all work to increase traffic and improve SEO.

Inconsistencies in conversion on desktop or mobile can often also highlight issues with user experience. It’s again an asset in maximising performance and ensuring no potential business goes amiss.

Are You Using Analytics?

If you’re managing your own website and haven’t set up google Analytics, we implore you to. Despite your best efforts, you’re simply lacking the necessary information you need to succeed online.

Your digital strategy needs to be from a place of informed decision. Setting up a site initially is a great accomplishment, but for long term success you need to able to continuously improve small aspects.

If you’re struggling with any aspect of your website development, check out some of our other blogs that’ll help you out. Otherwise get in touch and we’ll set you on the right track!


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