Blog

11
Aug

How To Create The Best Digital Marketing Strategy

THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. This week we’re thrilled to host Phillip Twyford to offer some of his fantastic insights. Phillip is the Head of Web and Digital for Mespil Group and writes his

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8
Aug

WooCommerce Benefits For Small Businesses

We’ve recommended plugins before but never discussed one for eCommerce specifically. And for any aspiring business to succeed online, making the right choice in this regard is paramount in your strategy. Originally offered by CMS Critic, check out these WooCommerce benefits to understand how it can help create a winning website. WooCommerce Benefits It’s Free! The budgets allocated to websites

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4
Aug

YouTube’s Hate Speech Battle: This Week in Digital

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. The internet is a wild and wonderful place. It’s caused advancement in so many areas and connected us like never before. However, it has caused some dangers too. Online

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1
Aug

Basic Marketing Mistakes Small Businesses Make

Digital marketing is no longer the future. It’s here now and is only going to continue eradicating our traditional methods of outreach. Unfortunately though, many business owners make simple but detrimental decisions in how they publicise their brand. Avoid these marketing mistakes, and your eCommerce or online strategy will have its best chance of success (Source: Forbes). Common Marketing Mistakes

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28
Jul

Bray Wanderers FC: From Wicklow to North Korea

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. Contrary to some of our previous discussions, this Friday we want to discuss a digital blunder that hit close to home. Forget the Pepsi or Bow Wow nightmares of

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21
Jul

Apple Pay for AIB Customers

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. Usually on a Friday we try to discuss the biggest tech issue of the past few days. Unfortunately though, it’s been a slow week! One event that has caught

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18
Jul

Mobile Marketing Strategy For Small Businesses

Mobile is quickly taking over the digital world. We’re spending less time sitting at our desktops and instead scrolling on phones or tablets. Because of this, every business owner needs to consider the strength of their mobile outreach. Honestly, you’re years behind competition if not consciously how to maximise your mobile marketing strategy. However, there’s not one sole solution to

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14
Jul

Net Neutrality Update: This Week in Digital

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. We discussed this issue a few weeks ago as it once again, rose its ugly head. The future of a fair and open internet is proliferating news broadcasts and

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11
Jul

Copywriting Tricks to Maximise Conversion

In a previous blog, we touched on the importance of implementing high quality copy into your website to maximise conversion. We wanted to move on from the initial discussion to now offer some specific tricks that you can use to achieve this. Depending on how you supply content and what you say, potential customers will either be attracted to your

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7
Jul

German Social Media Fines: This Week in Digital

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. Fake news, censorship and free speech are characteristics that dominate modern media. As contrasting opinions deepen in divide more than ever, hate speech and extremism is a growing problem

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