Kevin Lydon

18
May

Using the Google Keyword Planner Tool for SEO

Struggling to find the right keywords for your SEO strategy? This weeks Digital Hack Thursday shows us how the Google Keyword Planner tool can be a fantastic way to find relevant keywords people actually search for. Find out now how this fantastic tool from Google can give you keywords that actually perform, increase traffic and get you closer to that

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16
May

Twitter For Small Business – Get Started

Are You Social Enough? No digital marketing strategy is truly complete without even a basic social media game plan. You might have a beautiful website and great structure in place to succeed, but ignoring social in these days is madness. There’s simply so much interaction and engagement across the various platforms we can use that there’s no better way to

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12
May

Bow Wow’s Epic Fail on Instagram – This Week in Digital

We all want to look good online, and bending the truth can be an effective way of doing so. Particularly on social media, there can be a propensity to tell white lies that paint us in a light we feel to be more appealing. Whether that’s using filters to improve a picture, exaggerating on a tweet or a telling a

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11
May

Generating Blog Headlines Quickly And Easily

Your blog headlines can make or break the success of your content marketing strategy. You should consider it to be the sales pitch that will convince people to click through to your content and drive traffic to your website. For this week’s Digital Hack Kevin shows you a tool that will write your blog headlines for you.

9
May

10 Game Changing Domain Name Tips

We recently discussed common mistakes developers make building websites. Choosing the right domain name was one we wished we’d included. Check out these domain name tips to make sure you’re not making this all too common mistake! Building your own website is a really rewarding process that you’ll look back upon with pride. Nobody understands your business better than you.

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5
May

Heineken’s Dream is Pepsi’s Nightmare

This week in digital, we’d like to discuss two of the biggest online advertising campaigns to drop this month. With similar ideas and themes, we want to find out why Pepsi are the digital losers of April whilst Heineken are flying high. Pepsi’s PR Nightmare The backlash Pepsi have faced since their recent marketing car crash has been unmissable, if

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4
May

How To Find Ideas For Your Content Marketing Strategy

Are you constantly struggling to come up with ideas for your content marketing strategy? Do you want to start creating content that people will actually read and engage with? Then stop what you are doing right now and watch this video because there is an easy way to do just that. Enjoy!

2
May

Automation Benefits For Small Business

Automation benefits entrepreneurs and small businesses to generate leads and maximise the working week. As one of the most useful tools available, find out how it can work for you. Now more than ever, people feel empowered to be enterprising. Whereas generations past would see the masses flock to big companies for a life sentence, more and more people are

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27
Apr

How To Find The Colour Code On Any Website

Have you ever liked a colour on a website so much that you just had to use it on your own website or in your marketing campaigns? For this week’s digital hack we’re showing exactly how to get the colour codes from any website in no time at all. Hope you enjoy!

25
Apr

5 Conversion Tricks To Perfect Your Website Content

In a previous blog, we touched on the importance of implementing high quality copy into your website to maximise conversion. We wanted to move on from the initial discussion to now offer some specific tricks that you can use to achieve this. Depending on how you supply content and what you say, potential customers will either be attracted to your

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