Kevin Lydon

11
Jul

Copywriting Tricks to Maximise Conversion

In a previous blog, we touched on the importance of implementing high quality copy into your website to maximise conversion. We wanted to move on from the initial discussion to now offer some specific tricks that you can use to achieve this. Depending on how you supply content and what you say, potential customers will either be attracted to your

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7
Jul

German Social Media Fines: This Week in Digital

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. Fake news, censorship and free speech are characteristics that dominate modern media. As contrasting opinions deepen in divide more than ever, hate speech and extremism is a growing problem

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4
Jul

Improve SEO With Google Analytics

In your digital efforts information is power. Tackling a challenge like improving SEO is all about understanding the quantitative data of your website performance. There’s no point investing considerable time and energy into your website without long term success. If you don’t have the means to get it high in search engine rankings to maximise traffic, your efforts just won’t

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30
Jun

Vidcon 2017: What Happened? This Week in Digital

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL. Vidcon 2017 has just come to a close and as ever, it’s proven the growing strength of YouTube as a platform. Creators come together to be worshiped like demigods

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27
Jun

Local SEO Tips For Small Businesses

SEO requires constant effort and tweaking. You should always be aiming to improve your rankings and get as close to the number one spot as possible. But as a strategy, optimisation is changing. Search engines want to connect local business with customers quickly and easily. If you’re a small business who wants to improve outreach, check out these local SEO

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22
Jun

How To Generate Leads From Your Website

Up to our eyes this week, so we’re sharing a video by Neil Patel for this week’s Digital Hack Thursday.   What’s the point in buckets of traffic if you can’t create leads? Neil Patel will show how generate leads from your website by using a few handy tools available for free online.

20
Jun

Digital Marketing For Small Business: 5 Tips

Digital is progressively taking over in how we market our services. Business owners today have greater access to new and existing customers online than ever before. You might still exchange business cards and network traditionally. But today, most research and decision making is done so by smartphone or at the desk. This is why you need to learn about digital

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16
Jun

Rise of the Pauls: Beefing Brothers or Marketing Masterminds?

‘THIS WEEK IN DIGITAL’ SEEKS TO IGNITE DISCUSSION ABOUT THE BIGGEST ISSUES IN THE TECH WORLD. CHECK IN EACH FRIDAY TO STAY UP-TO-DATE AND GET INFORMED ABOUT EVERYTHING THAT IS, DIGITAL.” Spend any time online and YouTube will be a destination you quickly arrive to. The platform offers some of the most intensely engaged communities and fans for online influencers.

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15
Jun

How To Check Your Website’s SEO For Free

Need a helping hand in your SEO efforts? This week’s Digital Hack Thursday explains how to use this free SEO analyser that will show you where to improve your SEO efforts so you can get the rankings you want. You can even test your site against your competitors! See the tool in action here: http://neilpatel.com/seo-analyzer

13
Jun

Maximising Your lead Generation Efforts

The necessity of utilising cutting edge technology has cemented itself in the modern workplace. Even small businesses must consider every potential system and software that may reduce costs and improve performance. In a continuous strive towards maximising your lead generation efforts, automation is king. We’ve touched on these challenges before in some of our other blogs, but our focus in

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