Kevin Lydon

25
Sep

Mobile-First Indexing: What you need to know

Have you seen what your website looks like on a mobile device? Tried to interact with the elements on it? Tried clicking a few links, talk to your own chat support, view the media on different screens?   If you haven’t done this for a while, now is a great time to review what your site actually looks like on

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4
Sep

New Instagram Features 2018

Instagram’s user base is rapidly increasing. The platform owes its popularity in no small part to carefully researched, gradual advancement. It has a younger user base than its parent company, Facebook, on average (see graph below). It has also remained untouched by the Cambridge Analytica and privacy scandals affecting its parent.    In this post we cover how the latest

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14
Aug

How Algorithm Change Impacts Your Facebook Strategy in 2018

  This year, Facebook is working to optimize their feed so that users see more content from personal connections, and less from businesses. When CEO Mark Zuckerberg made his statement about changing the Facebook algorithm earlier this year, marketers were worried. Since then, Facebook has made many more updates, leading to a major change in the way business ads are

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24
Jul

What is a Marketing Automation Drip Campaign?

When it comes to setting up campaigns, automation is usually the winner because it allows you to continuously promote your services and products while being able to use your time on other ventures or parts of your business. A good example of this is the famous drip campaign, an idea that fully utilizes automation at its best. But what exactly

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25
Jun

Great Tips For Mobile-First User Experience 2018

For those who have been in the business of website building, it should come as no surprise that the mobile experience has great significance in both the technical set-up and design choices made.

14
Jun

Using WordPress.org to build a great, SEO-friendly website

There are many platforms for setting up your own website to present your business online. WordPress has all the right tools to get started. But how do you use this powerful platform to its best advantage in a highly competitive online space? Our helpful tips aim to get you started off on the right foot.   Set it up right
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15
Feb

How Does Marketing Automation Work?

Marketing automation is one of the best ways to maximise the productivity of your business. Whether you are running a large corporation or a small company, automation can help you to stay in touch with your customers, improve your processes and pursue leads more efficiently. Freeing your staff from repetitive actions through automation is a good way to give them

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30
Jan

Benefits Of Hiring A WordPress Development Agency

Choosing to DIY your own site might seem like the cheap, easy option– but it’s actually anything but. If you want to stand out online, give your business a distinctive voice, and lock in the future benefits, outsourcing to an WordPress development agency is always going to be the best decision.

19
Jan

Top 5 Marketing Automation Software Companies

The world of marketing has become so advanced and complicated that there are too many tasks to complete. As a consequence, marketers are looking for solutions to lighten their workload and get tasks done on time. Step forward; marketing automation.

11
Jan

WordPress Mobile Development Is A Must for 2018

Nowadays, it’s not just highly recommended that all businesses and WordPress website owners optimise their pages for mobile devices it’s a must. If you haven’t already taken the plunge and focused on your WordPress mobile development, then the chances are you’re unaware of how important they will be for business.