Kevin Lydon

As digital marketing continues to become increasingly important and influential in business, it is important to stay on top of new trends in order to maximize your business efforts online. One major emerging trend is video marketing. It is not a new trend but it is rapidly becoming a massive influence in the digital world with many leading marketers believing

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Sure, a drag and drop website builder might seem like a great option for you starting out because it is cheap and relatively easy to use. However, there are many limitations with these kind of website builders and investing into your website from the start will always pay off.

Video marketing is an extremely important part of any digital marketing campaign nowadays. Looking at video marketing statistics in 2018, it is evident that video marketing is growing at a significant rate. It will continue to grow in the coming years so it is something that all businesses should be carefully considering.

Have you seen what your website looks like on a mobile device? Tried to interact with the elements on it? Tried clicking a few links, talk to your own chat support, view the media on different screens?   If you haven’t done this for a while, now is a great time to review what your site actually looks like on

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One of the best ways to improve your digital marketing strategy is to invest in video content. If you don’t already know this then I suggest you take a look at the stats.

Instagram’s user base is rapidly increasing. The platform owes its popularity in no small part to carefully researched, gradual advancement. It has a younger user base than its parent company, Facebook, on average (see graph below). It has also remained untouched by the Cambridge Analytica and privacy scandals affecting its parent.    In this post we cover how the latest

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  This year, Facebook is working to optimize their feed so that users see more content from personal connections, and less from businesses. When CEO Mark Zuckerberg made his statement about changing the Facebook algorithm earlier this year, marketers were worried. Since then, Facebook has made many more updates, leading to a major change in the way business ads are

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Put simply, a promotional video is intended to promote your products or services to your target audience by showing them what your business can offer them.

When it comes to setting up campaigns, automation is usually the winner because it allows you to continuously promote your services and products while being able to use your time on other ventures or parts of your business. A good example of this is the famous drip campaign, an idea that fully utilizes automation at its best. But what exactly

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For those who have been in the business of website building, it should come as no surprise that the mobile experience has great significance in both the technical set-up and design choices made.