We spend more and more time online, and this is undoubtedly impacting our buying habits. If you’re a business owner looking to promote your brand and increase profits, it has never been more important to embrace online advertising and make your products and services more appealing to web-based customers. If you’re thinking of taking the plunge and investing in online marketing, here are 5 reasons to take that leap.
Online marketing vs. traditional marketing
Online marketing is a forward-thinking means of targeting web users, which responds to consumer trends. Traditional marketing still has a purpose, but as a modern business owner, it’s incredibly beneficial to be able to capitalize on the growth of the Internet and the popularity of search engines, online shopping and obtaining information about products and services online. Online marketing enables you to reach a much wider audience, it gives you the chance to tailor that audience to match your brand and your ideal buyer persona, and you can also make use of analytics to track the progress of your campaign.
Start slow and build your audience
If you’re a startup or a fledgling business, the prospect of spending a substantial amount of money on marketing is understandably daunting. With online marketing, you don’t have to pay a huge amount of money to get started. You can start slowly and build your audience, monitoring your performance in real-time and investing cash in methods that are proven to work.
Scale your marketing strategy
Once you have online marketing campaigns up and running, you have the ability to scale your strategy up in line with results and demand for your products or services. With online marketing, you can adjust spending and modify the budget as and when you need, reducing the risk of cash flow issues and ensuring the money you do spend is invested in effective techniques.
Reach people at every stage of the customer journey
The buying journey is not always simple to navigate. With online marketing, you can target customers at every stage of their journey online. You can use different techniques and platforms to develop your brand, encourage them to take an interest in your brand, and/or persuade them to delve deeper until they reach a point when they’re ready to make a decision. Online marketing doesn’t stop when your customers convert or take action on your website. Indeed, once you have customers, encouraging their loyalty is key. You can do this by sending out personalized emails and offering incentive via social media posts, for example.
Take advantage of different platforms
Google, Facebook, LinkedIn, Twitter, Instagram, and Facebook all offer you the opportunity to take advantage of thriving platforms to boost your brand and bring in new customers. Carry out research to identify which platforms are most popular and effective among your target demographics. If you use Facebook, for example, you can narrow down the audience based on age, gender, interests and life events. This will help you generate more leads, but also to improve the quality of those leads. Once you’ve started advertising online, track the progress of your adverts and use data analysis to see which types of ads are most lucrative.
Looking for a way to move your strategy online? We’d like to hear your story and see how we can help you make it a reality.
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